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Research papers

Who is in bed with Madonna?

Conventional research methods tend to lack efficiency as they do not take into consideration the specific quality of moving images: their sequentiality, and the resulting sequence of perception. Therefore it seems futile to further develop aspects of...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Authors: Michael Altrogge, Eva Schabedoth
December 1, 1995
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Citation

Altrogge and Schabedoth (1995a, December 01). Who is in bed with Madonna?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/who-is-in-bed-with-madonna-


Research papers

Measuring editorial style in women's magazines

Conventional socio-demographic criteria are increasingly losing effectiveness for predicting consumer preferences, explaining political behavior, and in particular, differentiating readership profiles or targeting media audiences. As a result,...

Catalogue: Seminar 1993: Competition In Publishing
Authors: Lutz Erbring, Eva Schabedoth
June 15, 1993
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Citation

Erbring and Schabedoth (1993a, June 15). Measuring editorial style in women's magazines. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-editorial-style-in-women-s-magazines